Fara í efni 
If we refer to the enterprises’ brand building, the first idea flashes into our mind is to improve the expanded influence of the enterprises. With the improvement of people’s living standard and the progress of their ideas, the sérsniðin plush leikföng have become a part of people’s daily life. Therefore, many enterprises have its own enterprises image or custom mascot plush toys to improve the influence of the enterprises and spread the enterprise culture. That’s the reasons why the sérsniðin plush leikföng are popular enough.
The mjúkleikföng which represents the brand of enterprises are also known as the second brand logo. Compared with the rigid logo, fun plush toys are easier to remember, especially for the new generation of young people or children who are born after the age of 90s or 00s. In the era of image reading, competition starts from the vision. If customers could not have an opportunity to see your enterprises, it’s meaningless to talk about the production recognition. The vision creates the desire value as well as the brand also has the same function. The first principle of the enterprises brand is the cognition and the vision is the first mean to strengthen it. A plush toy with unique features could be fallen in love with it accompanied with the feeling of amazing.
