Skip to content
Customer-oriented Marketing-New Trends Setter
Marketing is revolutionizing towards a new direction with executive officers hammering out a blueprint in which customers, the ends of marketing, are prioritized--way different from the last 10 or 20 years when corporations had a blitz on their products and spent their days propagating them. Even in the post-pandemic era, the streak of consumerism is still reverberating through our society, and as many examples demonstrate, marketing that involves customers less could do a disservice to the company. Therefore, everyone who runs or manages a business should be aware that the marketing that has unwavering potential to generate financial benefits is the marketing that takes customers as its core, which is also known as customer-oriented marketing. If you are struggling to promote your products, or even if your business is in the doldrums, reviewing your marketing strategies and making them more customer-based might be helpful.
Advantages of Customer-oriented Marketing
1. Safeguard Brand Image
These days, capitalism is easily becoming the defamatory tag for corporations, especially for the big ones. Once a corporation is labeled capitalist, the sales volume of its products, including derivative ones, is doomed to be affected, and the repercussions are usually long-lasting, which costs companies a long time to mitigate and then rebuild their brand images. This is the last scenario we want to see, and customer-oriented marketing makes it less likely to happen. For example, it is counterproductive for a company to churn out a large amount of new products and reiterate their amazing discounts in advertisements, because some customers may think, if a few, that the true motivation behind your discount is to sell out your products as soon as possible. In contrast, if you adopt customer-oriented marketing, emphasizing the benefits of your products to customers and highlighting customer experience, they are highly likely to hold your products positively. By doing so for extended periods, your brand will leave a good impression in customers’ hearts, and that is a surefire treasury.
2. Favourable ROI
In the business arena, every effort or dollar we devote is supposed to bring us returns, whether these are tangible or intangible, in the short-term or the long-term, and if not, your input will become otiose. The saying that failure is the best teacher of success is not suitable to be the corporate motto amid intense competition including inter-industry and cross-industry ones. Floundering for several weeks seemingly carries no harm, but you may lag when considering the whole picture. In that case, we are better off ensuring our input delivers sizable benefits, and customer-oriented marketing is good at living up to our expectations. To illustrate, several profligate companies are spending a fortune in the R&D department to innovate a truly eye-catching product to be unique and trailblazing. These moves are plausible, but barely on par with the fickle tastes of fastidious customers. By the time they finish, the fad will probably have become something in the past. However, if we use that time and money to focus our customers, improve our after-sales service, and redefine our products according to fashion, we definitely can secure a stable customer base, carrying a Midas touch in the truest sense.
3. Enduring Impact
People are active whereas products are static. Similarly, customer-oriented marketing is flexible whereas product-oriented marketing is flimsy. The effect that marketing can bring to an individual is ritually underestimated. When they receive your marketing information, they will think and judge its value. And as long as they find your marketing interesting ( whether they are attracted to your products or just to the form of your marketing e.g. advertisement, leaflets, and handing out promotional products), they can bring value now and then. They may, notwithstanding little interest in your products right now, have your marketing information in their minds when in need of your products. In addition, they are likely to move around, sharing your marketing information with their friends and families, who are likely to be provided with your company’s information. For instance, they might hear “I have received their freebies, even if I told the salesman I am currently disinclined to make a purchase, he still gave me that plus a heartwarming smile. I think the company cares about the needs of customers”. These words undeniably contribute to sales and will come into effect whenever a member of this community needs products your company supplies. Hence, we can say the benefit of customer-oriented impact is enduring, and not surprisingly, they remembered your positive brand identity as much as your products, if not more. Compared with product-oriented marketing, which is a one-time thing, customer-oriented marketing has ripples, bringing cumulative benefits to your company.
Possible Ways for Customer-oriented Marketing
Having been familiarized with the sparkling parts of customer-oriented marketing, you might be captivated by the idea of taking customer-oriented marketing as a way to make your company with financial potential and take it ahead of the competition. Here are three ways to help you kick-start customer-oriented marketing.
1. Re-identify your Products
This doesn’t mean to change your target customers. Rather, it means to make your target customers feel that you relate to them. You can rewrite your product introduction from “we” to “you”, adopting a more easy-to-open package without compromising its aesthetics---a considerate and compassionate corporation always prevails.
2. Enhance your Communication with Customers
Good communication always holds the key to a successful business. Once you sell a product, you should take care of customers’ feelings in follow-up sections rather than gloating about the completion of this order. Contact them to ask whether they’re satisfied, seek advice, be open to their complaints, and settle them in no time. Complaints from a customer’s perspective are valuable---once sound communication is built, the tie between you and your customers improves, and so does your competitiveness.
3. Hand out Freebies and Promotional Products
There are a fair number of companies using freebies or promotional products in exchange for the loyalty of their customers. But it is problematic that their choices of promotional products are not felicitous. Two mistakes are always made. For one, they can just live in customer's homes for a while without the capabilities of creating enduring visual connections, like chocolates, and soaps. For another, they are long-lasting but not utilitarian. Customer will toss them in some corners of their room and barely see them, which creates a meager marketing effect.
Plush Toys in Customer-oriented Marketing
After recognizing the major problems of choosing promotional products, you may wonder which of them I should choose. Here comes the answer---plush toys, and it has proved very effective in the practice of customer-oriented marketing.
Plush toys, a.k.a. stuffed animals attract customers to touch or cuddle with them, particularly welcomed by young kids. The reason is that plushies are always soft, adorable, and comforting. When you take plush toys as your promotional products, customers will never throw them away in dingy corners, sparing no touches with them. The interaction between them and your promotional products is frequent, which will substantially raise your brand awareness.
As a seasoned and reputable plush toy manufacturer in China, Custom Plush Toy Corporation can be your reliable business partner supplying high-quality promotional plush toys. Our materials are good, hypoallergenic, and durable. Moreover, we can even make bespoke products and then conduct bulk production.
Click here to explore more: https://customplushmaker.com/pages/promotions
New Marketing Trend, New Era
Indeed, customer-oriented marketing is set to dominate traditional marketing, with the emphasis on people mounted in most aspects. Customer-oriented marketing, which makes your customer recognize your corporation, inevitably leads to customer-centered business guidelines, which makes your corporation recognizable to customers. It is crystal clear that companies that realize and leverage this trend will reap more benefits in this new era.
